THE Problem

The ability to control social pressures would be a boon to people who are on the losing sides of rational arguments. What if you could mutate the language outright or use the social scientists' and behaviorists' discoveries about word associations and subliminal meanings?

What if you could turn propaganda into destination television and browsing favorites? Social pressure would then take over when, in intimate groupings, the dubious factoids and ad hominem smears could be made cool.

She/he might say "x,y,z" and going along or providing a topper would be so much more sociable than slamming the door emphatically shut on such utter bullsh*t. What if you could stigmatize facts into no longer being necessary for thinking and feeling? Demonize journalism as being biased and not worth your time?

It's all about the gut to the hidden persuaders.